PepsiCo POPI Explainer


The client

PepsiCo is a multinational food and beverage company known for brands like Pepsi, Lay's, and Tropicana. With headquarters in New York, it operates globally, offering a range of carbonated drinks, snacks, and healthier food options. Committed to sustainability, PepsiCo focuses on reducing its environmental impact and supports various philanthropic programs. As a publicly traded company, it continues to innovate and cater to changing consumer preferences worldwide.

The brief

Storyground partnered with Hey Plain Jane, a plain language writing agency, to create an explainer animation that informs job applicants and existing staff about the collection, usage, and destruction of their personal information.

StoryGround’s work is exceptional, and they are so easy to work with. Their animations are carefully considered, persuasive, and memorable.
Liezl Van Zyl, Hey Plain Jane
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The process

After receiving the final script from Hey Plain Jane, we conducted an in-depth analysis of the PepsiCo brand to determine the appropriate visual language to use in order to convey the story effectively. We ultimately decided on an animation that would focus on character development, and utilized icons to communicate the main points of the message.

The result